COPYWRITING CAMPAIGN HERO COSMETICS - MIGHTY PATCH

THE ASK: Immerse yourself in a chosen brand + its industry, and develop a unique campaign concept that aligns with the brand's essence. Then bring your campaign concept to life through various copywriting elements.

MY IDEA: #ThePerfectPatch The skincare industry is growing more now than it ever has, and people are seeking out reliable products that are gentle on the skin, effective, and work fast. Hero Cosmetic’s “Perfect Patch” does just that. Customers fill out a quick 5 minute survey answering questions about their skin type/ skin goals , and then meet their “perfect patch”. A pimple patch meant to tackle their personal skincare needs.