Evan Perry — Designer

Selected Work

Projects

05 Projects

Clay wanted to evolve their Substack presence. I developed a visual language of charts and graphs that extended Clay's brand identity, along with a key art system for each article's main image, maintaining brand guidelines while tailoring the design for the Substack format. I also generated illustrations using prompt engineering and custom visual references to ensure consistency with the system.

Services

Key Art Chart & Graph Identity
Fragrance is personal and intangible. This digital experience transforms scent discovery into an immersive journey where users build a perfume that feels like them.

Services

Spatial Design Experiential Design Branding Package Design
Guided by trend research and craftsmanship, I developed photoshoots and brand templates that shape Sterling King NY's digital world.

Services

Social Design Art Direction (photoshoots) Template Creation
Inspired by the inner workings of a pen, this stationery brand pairs playful character (and unique spelling) with thoughtfully made tools designed to last.

Services

Branding Logo Design Motion
Skincare is personal and fast-moving. This campaign reimagines pimple care as a personalized solution designed around individual skin needs.

Services

Campaign Creation Copywriting Ad Design Package Design

About

Currently at Clay, previously at
Ogilvy & Yarn (YC W24)

I'm Evan, a passionate graphic designer. When I'm not doing design work, you can usually find me at the movie theatre, reading about pop culture, on the pottery wheel or spending time with friends and family. I'm always game for an adventure too :)

Experience

Social Designer · Clay

Collaborating with Clay's social team to develop a visual language for their Substack, and creating supporting graphics for platforms like LinkedIn.

Art Director · Yarn (YC W24)

Owned full creative scope, leveraging generative AI and prompt engineering to embed design principles into AI systems and produce brand-compliant overlay templates for clients.

Art Director · Ogilvy Health

Worked with clients including L'Oreal, Haleon & Zoetis, creating graphics, developing pitch decks, and collaborating with Creative Directors and Art Directors to concept innovative ideas.

Graphic & Web Designer · OnBrand Media

In charge of all branding, graphics, website design for various OnBrand clients. Created social media content as needed.

Graphic Design Intern · The Now PR

Composed press releases, monitored social media sites, and created content for socials.

Design Intern · Sterling King NY

Created social and email content; supported trend research, product development, sourcing, e-commerce, and studio operations.

Social Media Designer · Green Disco Group

Worked to create a visual language across all social media platforms by using the existing assets in conjunction with new ones.

Graphic Designer · Freelance

Worked with businesses to create logos and signage. Clients include: Scarsdale Ballet Studio & High Mowing Farm

Education

School of Visual Arts BFA Design · Spring 2022 – Spring 2025
High Term Honors · 4.0 GPA (top 5% of students in major department) · Silas H. Rhodes Scholarship

Ashcan Studio of Art Summer 2022 – Winter 2023
Completed the 1+3 Program, focusing on foundational art education and portfolio development. Gained proficiency in various artistic techniques and media.

Tulane University Fall 2020 – Fall 2021

Projects

Clay Substack Refresh

Glossier Me

Sterling King NY

Stationery Branding

Hero Cosmetics Copywriting Campaign